UX STRAT in Providence, RI. The two-day event consisted of speakers, workshops and networking with some of the biggest players in user experience, customer experience and service design. In attendance were companies from a range of industries including insurance, financial services, government, high tech and consumer products.

Tracking Impact: Evaluate the Value of UX Research at All Levels of Your Organization. Metrics below are from Catalina Narranjo-Bock at Google.

Strategy for Driving Customer-Centric Experience Design by Heidi Munc at Nationwide Insurance.

Jobs-to-be-done (JTBD) is a perspective, lens and framework to look at a goal or need from the customer standpoint based on what needs to be done. Frame every design problem in a Job, focusing on the triggering event or situation, the motivation and goal, and the intended outcome. To learn more about Jobs To Be Done, read our blog.

Strategic Experience Design Using Artificial Intelligence by Joe Meersman at IBM.

‪Designing Experiences That Get Progressively Smarter with Artificial Intelligence by Astrid Chow at IBM.

Bonus Take Away: And finally to close things out, Providence was a great city in which to host the intimate conference experience and it boasts a surprisingly vibrant restaurant scene. Los Andes and Il Massimo are but two of the many great reasons to give the town a fresh look and the Biltmore Hotel is an old classic with a warm, welcoming feel, a charming character, and great facilities.

5 Key Insights from UX STRAT 2018