Generative AI (GAI) Strategic Alignment Workshop

EQengineered’s Generative AI (GAI) Strategic Alignment Workshop helps organizations gain a common understanding of the GAI landscape, industry best practices, prompt writing, use cases, prioritization and return on investment.

Description

In today's rapidly evolving business landscape, Generative AI stands out as a transformative technology capable of driving significant impact across various domains.

This one-day workshop is designed for executive and departmental leaders, aimed at fostering a deep understanding of GAI, aligning strategic vision, and catalyzing actionable insights. Participants explore practical applications, engage in hands-on activities, and develop strategies to leverage GAI for enhanced business outcomes. While the primary focus of the sample workshop is on marketing, the workshop framework is adaptable for other functional areas such as engineering, operations, finance, administration, HR, and recruiting.

Objectives

  • Enable participants to understand the core principles and capabilities of Generative AI

  • Accelerate the adoption of Generative AI by aligning it with strategic business goals

  • Equip leaders with actionable insights and tools to implement AI-driven initiatives

  • Foster collaboration and idea-sharing among participants to drive innovation

Participant Benefits

  • Enhanced Understanding: Gain a comprehensive understanding of Generative AI and its business application

  • Strategic Alignment: Align Generative AI initiatives with your organization's strategic objectives

  • Actionable Insights: Leave with practical tools and strategies to implement AI-driven projects

Agenda

Welcome and Introduction (30 minutes)

○      Overview of the workshop objectives and agenda

○      Introduction to Generative AI and its significance in the business context

○      Review of relevant industry benchmarks

Understanding Generative AI (45 minutes)

○      Deep dive into relevant Generative AI capabilities

○      Real-world examples and case studies in marketing

Strategic Alignment Workshop (45 minutes)

○      Interactive session to align AI initiatives with marketing/business strategy

○      Group discussions and collaborative exercises

Hands-On Session: Exploring AI Tools (45 minutes)

○      Practical demonstration of AI tools and platforms

○      Hands-on activities to explore and experiment with AI applications

Lunch Break (1 hour)

Developing AI-Driven Marketing Strategies (45 minutes)

○      Workshop focused on creating AI-driven marketing campaigns

○      Breakout groups to brainstorm and design sample strategies

Overcoming Challenges and Mitigating Risks (45 minutes)

○      Identifying potential challenges in AI implementation

○      Strategies for risk mitigation and ensuring ethical AI practices

Action Planning and Next Steps (45 minutes)

○      Developing personalized action plans for AI integration

○      Setting short-term and long-term goals

Summary | Wrap-Up | Q&A (30 minutes)

○      Recap of key takeaways

○      Open forum for questions and discussion

○      Closing remarks and next steps

According to the 2023 Gartner Technology and Service Provider Generative AI Survey, 81% of respondents are either utilizing or are considering utilizing GenAI. Partner with us to unlock new opportunities for growth and innovation. Contact me today at mark@EQengineered.com to schedule your consultation and learn more.

Mark Hewitt