High-Tech Frontend Development

Business Challenge

The client mission is to help organizations win the hearts and minds of their customers through the creation and publishing of high-quality content. As part of this offering, the client platform empowers businesses to invite vetted content creators into their program and collaborate with them through content requests and assignments. Our client sought a partnership to augment their existing platform to allow organizations to open their requests to more content creators outside of an organization's program and create a Marketplace offering for businesses to be able to source the highest-quality content.

In order to execute towards this vision, a core team including a backend engineer and front-end engineer was formed. This team collaborated closely with stakeholders, client engineering team, and product owners.

EQengineered Approach

  • Conduct daily stand-ups and bi-weekly demonstrations to improve client satisfaction with EQengineered deliverables

  • Share task management with client for tracking of progress, blockers, and pending requests from team

  • Frequent collaboration and ideation sessions for implementation with client team

  • Provide real time updates to stakeholders through the currency of project artifacts and evolution of the project plan based on the situation and progress to-date to ensure efficiency of delivery

Business Results/Outcomes


Reduced Costs for Content Requests: The new Content Request functionality allowed organizations to tap into a wider pool of content creators, fostering a competitive environment. This resulted in not only a significant improvement in content quality, but also drove down costs as creators competed to offer the most value for the price. This led to increased savings for Skyword's clients, optimizing their content budgets while increasing the return on their investments.

Expansion of Contributor Network: With the updated Content Request functionality, our client's clients will be able to reach out to a broader and more diverse set of writers, increasing the variety and richness of the content generated, and expanding their network of trusted content creators.